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UTF-8 encoding should be used
This ensures that special characters can be decoded by users
No line breaks within cells
This can break parsing in software like Excel, introducing data integrity issues
There are many ways to remove and detect line breaks, but this can vary based on how you're extracting data
Text should be presented in the easiest to interpret/read format where appropriate.
Title case
Address String
Categories when either the source system presents them this way or it is easy to interpret from the source consistently
Upper case
Acronyms - e.g - PSA (Park Service Area)
States - e.g. CA
Lower case
Categories when the source system presents them in caps and there's no way to interpret them to title case
for humans and just as useful to machines, note exceptions above